Nike and NFL Unveil Next Chapter of Rivalries Program With 2026 Uniform Reveal
Nike and the NFL unveiled the 2026 Rivalries uniforms Tuesday, expanding the program into its second year with new designs for eight NFC North and AFC South teams, alongside coinciding fan apparel manufactured and sold by Fanatics.
The Nike x NFL Rivalries program is built around distinct uniform designs for each participating team, aiming to deepen the connection between football, fandom and the communities behind it.
"Revealing eight new Rivalries uniforms marks the next chapter in a program that is beloved by fans across the NFL and Nike," said Taryn Hutt, the NFL's vice president of club marketing. She said spotlighting the AFC South and NFC North clubs, along with their passionate fan bases, continues to capture the spirit and tradition of football's biggest divisional rivalries.
The program launched in 2025 with the NFC West and AFC East and went on to become Fanatics' best-selling merchandise release to date, a result the league said demonstrated strong fan demand and set the stage for this year's expansion.
How the Rollout Works
Each participating team will debut its new Nike-designed Rivalries uniform during a single home game against a division rival this season. Once a uniform makes its on-field debut, it remains part of that team's uniform rotation for three years, joining any existing alternate uniforms. Teams that launched uniforms in 2025 will wear those designs again this season in a select game against a division opponent. The program will continue expanding with additional teams debuting uniforms during the 2027 and 2028 seasons.
2026 Nike x NFL Rivalries Gameday Schedule
2025 Launch Teams (NFC West & AFC East)
Arizona Cardinals — Week 2 vs. Seattle
Buffalo Bills — Week 11 vs. Miami
New England Patriots — Week 13 vs. Buffalo
San Francisco 49ers — Week 14 vs. LA Rams
Seattle Seahawks — Week 16* vs. LA Rams
LA Rams — Week 16* vs. Seattle
New York Jets — Week 16 vs. New England
Miami Dolphins — Week 17 vs. Buffalo
2026 Launch Teams (NFC North & AFC South)
Indianapolis Colts — Week 3 vs. Houston
Green Bay Packers — Week 5 vs. Chicago
Detroit Lions — Week 8 vs. Minnesota
Jacksonville Jaguars — Week 8 vs. Indianapolis
Tennessee Titans — Week 10 vs. Jacksonville
Houston Texans — Week 11 vs. Indianapolis
Minnesota Vikings — Week 15 vs. Detroit
Chicago Bears — Week 16 vs. Green Bay
*Marks the first dual-Rivalries matchup, with both the Los Angeles Rams and Seattle Seahawks wearing their Rivalries uniforms in the same game.
Campaigns Built Around Community
The 2026 launch is supported by visual campaigns produced by each participating team, filmed in the communities where each rivalry lives. The campaigns feature current NFL players, including Jameson Williams of the Detroit Lions, Jordan Love of the Green Bay Packers, Nico Collins of the Houston Texans and Sauce Gardner of the Indianapolis Colts, along with NFL legend Randy Moss of the Minnesota Vikings. They also include hometown artists such as rappers Big Sean, Slim Thug and Bun B, and country singers Gowa Gibbs and Thomas Edwards, connecting each team's identity to the people and places that define it.
Rivalries jerseys and fan gear go on sale Sept. 1 at NFLShop.com, Nike.com, Fanatics.com, team stores and select retail locations, with additional availability through international NFL Shop sites and select international retailers.
