Meet the Founder and CEO

As the Founder and CEO of Pretty Girls Media, Dez has built a platform that goes far beyond headlines and highlights. Originally launched as Pretty Girls Love Sports, the brand was created with a vision to give women — especially women with a passion for sports, culture, and media — a space where their voices could be seen, respected, and amplified. What began as a growing sports platform has since evolved into a dynamic media company focused on storytelling, digital journalism, athlete coverage, entertainment, and creative branding.

Dez’s passion for media started with a deep love for sports and the stories that exist behind every game, athlete, and moment. Specially, as an athlete herself she understood the underserved voices. Over the years, that passion transformed into a mission: to change the way women are represented within sports media while creating opportunities for new voices to break into the industry. Through consistency, creativity, and determination, she has grown Pretty Girls Media into a recognizable and expanding platform that continues to reach new audiences across multiple areas of media coverage.

As a writer, editor, creative director, and entrepreneur, Dez is known for her ability to connect authentic storytelling with modern digital media. Her leadership style is rooted in innovation, attention to detail, and creating a brand identity that feels both professional and relatable. She has worked to position Pretty Girls Media as a company that values not only quality journalism, but also creativity, diversity, and community. Under her direction, the brand has covered athletes, professional sports organizations, women’s basketball, entertainment stories, and emerging cultural moments while continuing to build meaningful industry relationships.

More importantly, Pretty Girls Media represents a movement centered around confidence, ambition, and visibility. The company was built to prove that women belong in every space within sports and media — not just in front of the camera, but behind the scenes, in leadership, in journalism, and in business ownership. Dez’s goal has always been to create something bigger than herself: a platform that inspires the next generation of women creators, writers, editors, photographers, and entrepreneurs to pursue their passions unapologetically.

Looking ahead, the future of Pretty Girls Media is centered on expansion, innovation, and impact. The brand continues to grow beyond traditional sports coverage into multimedia content, digital campaigns, live event coverage, partnerships, and creative production. With plans to continue elevating women’s voices in sports and entertainment while building a larger national presence, Dez remains focused on evolving the company into a respected modern media brand that blends culture, storytelling, and authenticity. Through every stage of growth, her mission remains the same: to build a platform that opens doors, tells meaningful stories, and proves that women’s voices in media deserve to be heard at the highest level.

 

Meet The Team

Woman with tattoos wearing a matching black and white houndstooth two-piece outfit, smiling in front of a gray wall. pretty girls love sports, pretty girls media
A young African American woman with shoulder-length black hair styled in soft waves, wearing a black tank top and smiling at the camera against a plain white background. pretty girls love sports, pretty girls media

dynamic. enthusiastic. zealous