Super Bowl LX Set to Take Over the Bay — NFL Announces Official Week-Long Lineup of Events
November 3, 2025 — San Francisco, CA — Football’s biggest stage is returning to the Bay! The NFL and the Bay Area Host Committee have officially unveiled the full lineup of Super Bowl LX events and activations, promising a weeklong celebration of sports, culture, and innovation leading up to Super Bowl Sunday at Levi’s Stadium on February 8, 2026.
Ten years after Super Bowl 50, the NFL is returning to the Bay Area in a major way — spotlighting everything that makes the region unique. From food and fashion to art and tech, this year’s Super Bowl experience goes beyond the field, merging football with the Bay’s creative pulse.
“This is a place that has always driven innovation, and we’re creating a week that reflects the people and communities who make this region special,” said Peter O’Reilly, NFL Executive Vice President of Club Business, Major Events & International.
“Our goal is to unite the Bay and deliver meaningful impact that lasts long after the game,” added Zaileen Janmohamed, President & CEO of the Bay Area Host Committee.
🏈 Super Bowl LX Week — Key Events to Know
Super Bowl Opening Night (Feb. 2 – San Jose Convention Center)
Fans get their first glimpse of the AFC and NFC Champions at this high-energy kickoff event. Free to the public (via the NFL OnePass app), this night offers interviews, photo ops, and plenty of fanfare.
Pro Bowl Games Powered by Verizon (Feb. 3 – Moscone Center South)
For the first time ever, the Pro Bowl joins Super Bowl Week, featuring an AFC vs. NFC Flag Football matchup broadcast live on ESPN.
Super Bowl Experience Presented by Jersey Mike’s (Feb. 3–7 – Moscone Center)
The NFL’s interactive fan festival returns — complete with autograph sessions, photo ops with the Vince Lombardi Trophy, and a showcase of all 59 Super Bowl rings.
BAHC Live! San Francisco Fan Zone (Feb. 3–7 – Yerba Buena Gardens)
A vibrant fan hub bringing together local food, live music, tech innovation, and cultural experiences — all with a uniquely Bay Area vibe.
NFL Culture Club (Feb. 4–7 – The Pearl)
A new, exclusive space celebrating the intersection of sports, art, fashion, and community. Expect live performances, creative talks, and collaborations with cultural leaders.
NFL Honors Presented by Invisalign (Feb. 5 – Palace of Fine Arts)
The league’s biggest stars will be honored for their achievements in this primetime celebration featuring celebrity presenters and musical guests.
BAHC Live! Concert Series (Feb. 5–7 – Bill Graham Civic Auditorium)
Music meets football with headliners Chris Stapleton and Sierra Ferrell, with proceeds supporting local initiatives through the Tipping Point Community.
Super Bowl LX Innovation Summit Presented by YouTube (Feb. 6 – SFMOMA)
A first-of-its-kind gathering of leaders in sports, tech, and culture designed to showcase the Bay’s reputation as a global hub of creativity.
Taste of the NFL (Feb. 7 – The Hibernia)
Where food meets football — a culinary celebration featuring celebrity chefs, NFL Legends, and proceeds benefiting GENYOUth to fight youth food insecurity.
Super Bowl LX Game Day (Feb. 8 – Levi’s Stadium)
It all culminates under the lights in Santa Clara. The AFC and NFC champions battle for the Vince Lombardi Trophy, with Bad Bunny headlining the Apple Music Halftime Show.
